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Exploring aged care business models: a typological study

Published online by Cambridge University Press:  12 November 2015

EREZ NUSEM ,
CARA WRIGLEY  and
JUDY MATTHEWS
EREZ NUSEM*
Affiliation:
Queensland University of Technology, Brisbane, Australia.
CARA WRIGLEY
Affiliation:
Queensland University of Technology, Brisbane, Australia.
JUDY MATTHEWS
Affiliation:
Queensland University of Technology, Brisbane, Australia.
*
Address for correspondence: Erez Nusem, Queensland University of Technology, 2 George St, Brisbane, QLD 4000, Australia E-mail: [email protected]
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Abstract

Australian providers of aged care are facing a rapidly ageing population and growth in demand for services. Beyond a sheer increase in consumers and major regulatory changes from Federal Government, many customers are becoming progressively discontented with a medically dominated model of care provision. This period of turbulence presents an opportunity for new entrants and forward-thinking organisations to disrupt the market by designing a more compelling value offering. Under this line of inquiry, the researchers conducted a qualitative content analysis study of over 37 Australian aged care organisations, clustering providers into six business model typologies. The study revealed that providers of aged care are becoming increasingly aware of emerging customer needs, and, in addressing these needs, are seeking to establish innovative models of care provision. This paper therefore presents a future model of care, along with implications for practice and policy.

Keywords

ageing populationvalue propositionbusiness modelhealthy life expectancyhealthy ageing
Type
Articles
Information
Ageing & Society , Volume 37 , Issue 2 , February 2017 , pp. 386 - 409
Creative Commons
This is a work of the U.S. Government and is not subject to copyright protection in the United States.
Copyright
Copyright © Cambridge University Press 2015

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