Design organisation — past, present and future

Extract

There can hardly have been a time in the history of Britain where a national consciousness of the importance of design to the future economic health of the nation can have been more needed. More investment, more wage restraint, a ‘fair day’s work’ and all the other matters about which we are exhorted would be of little avail if the products which we must sell to the world if we are to survive are not better, in the broadest sense of the word, and how can a product be made better if not by design?