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Popular Romance and the New Black Middle Class
Published online by Cambridge University Press: 08 August 2023
The second chapter continues the examination of class aspiration, but this time from the point of view of those entering the middle and upper-middle classes. Here government policies of affirmative action and Black Economic Empowerment have borne fruit for some. But the benefits of these policies come with strings attached, for the workplace is often experienced as hostile and unwelcoming. Life in the suburbs, even for the nouveau riche, can be alienating. The key texts studied in this chapter, aided by a wealth of ethnography in this area, are popular romances (Sapphire Press, Nollybooks) and ‘chick lit’ (Zukiswa Wanner, Cynthia Jele) aimed at black female South Africans. These texts, it is argued, serve a self-help function, negotiating shifting structures of identity along with changes in lifestyle, affiliation, values and meanings.
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