Data Appendix

Summary

This book employed several special surveys conducted by the authors as well as secondary analysis of other data sets. The details are listed below. All links were live as of October 7, 2013.

Special Surveys Conducted by Authors

1. Peculiar People Survey 2012. Self-identified Mormons; YouGov online panel; N = 500; http://csed.byu.edu/Research/PeculiarPeopleSurvey.aspx.

2. Mormon Perceptions Study 2012. General population, pre- and post-election interviews; YouGov online panel; N = 1,349; http://csed.byu.edu/Research/MormonPerceptionsSurvey.html.

3. YouGov Daily Omnibus Survey 2014 (replication of feeling thermometer from Mormon Perceptions Survey). General population; YouGov online panel; N = 1,000; http://csed.byu.edu/Research/MormonPerceptionsSurvey.aspx.

4. Cooperative Congressional Election Study 2012. Akron, BYU, and Notre Dame pre-election modules; YouGov online panel; N = 3,000; http://projects.iq.harvard.edu/cces/data.

5. Cooperative Campaign Analysis Project 2008. Akron, BYU, and Notre Dame January modules 2008; YouGov online panel; N = 3,000; http://ccap.yougov.com/.

Methodological Note: YouGov online panel surveys employ a matching procedure to representative samples; see Jackman and Vavreck (2010) for the details of matching process, and Vavreck and Rivers (2008) on the representativeness of the samples drawn using this method. Overall, the results of these surveys are consistent with findings from telephone surveys.