10 - #StatsWithCats

Summary

The chapter ’#StatsWithCats’ shows some statistical methods to interpret and visualise the cat-related online data. The selected sociolinguistic variables are the social media platforms and the cat account types. The chapter takes frequencies and crosstabs to describe linguistic variation across four social media platforms and four cat account types. The selected linguistic variables refer to the choices of non-meowlogisms and meowlogisms on Facebook, Instagram, Twitter, and Youtube as well as in collective, for-profit celebrity, working-for-cause, and individual cat accounts. Additionally, the chapter uses social network analysis to illustrate the networks in cat-related digital spaces.