Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Part V The Secret Life of Market Studies Methods
- Chapter 19 Method Contestations in Marketography: From ‘Fly on the Wall’ to Methods ‘on the Fly’
- Chapter 20 The Camera Is an Engine: Ways of Seeing Perspective, Context and Reflexivity to Make and Shape Markets through Innovative Research Practice
- Chapter 21 Design Methods and Market Studies: Co-Design Methodology as Performative Research
- Chapter 22 Investigating Market Dynamics through the Online Trade Press: A Methodological Reflection
- Chapter 23 Digital Texts as Market Actors: A Semantic Network Analysis
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Index
- References
Chapter 19 - Method Contestations in Marketography: From ‘Fly on the Wall’ to Methods ‘on the Fly’
from Part V - The Secret Life of Market Studies Methods
Published online by Cambridge University Press: 22 November 2024
Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Part V The Secret Life of Market Studies Methods
- Chapter 19 Method Contestations in Marketography: From ‘Fly on the Wall’ to Methods ‘on the Fly’
- Chapter 20 The Camera Is an Engine: Ways of Seeing Perspective, Context and Reflexivity to Make and Shape Markets through Innovative Research Practice
- Chapter 21 Design Methods and Market Studies: Co-Design Methodology as Performative Research
- Chapter 22 Investigating Market Dynamics through the Online Trade Press: A Methodological Reflection
- Chapter 23 Digital Texts as Market Actors: A Semantic Network Analysis
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Index
- References
Summary
Marketographies – market ethnographies – are rooted in the actor-network theory tradition of ‘following the actor’, emphasizing descriptive methods that should be carried out like ‘a fly on the wall’ (Latour 2005, 136). By understanding the valuation and social life of methods in Market Studies, this chapter uncovers how Market Studies can require scholars to re-evaluate and switch gears from being ‘a fly on the wall’ to enacting different methods ‘on the fly.’ Extant Market Studies have been slow to acknowledge the dynamics of methods. In calling for such acknowledgments in Market Studies writing, I conceptualise methods ‘on the fly’ to highlight how methods contest, and are contested by the field, theory, and research questions. In doing so, I highlight the value of adapting Market Studies methods to capture elusive market practices in a messy and ever-changing world and its impact on producing relevant questions, theories, and market action.
Keywords
- Type
- Chapter
- Information
- Market StudiesMapping, Theorizing and Impacting Market Action, pp. 319 - 331Publisher: Cambridge University PressPrint publication year: 2024
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