Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-586b7cd67f-l7hp2 Total loading time: 0 Render date: 2024-11-27T19:45:58.190Z Has data issue: false hasContentIssue false

7 - The Affective Regime of Luxury and Exclusivity

Published online by Cambridge University Press:  30 October 2019

Lionel Wee  and
Robbie B. H. Goh
Lionel Wee
Affiliation:
National University of Singapore
Robbie B. H. Goh
Affiliation:
National University of Singapore
Get access

Summary

This chapter examines the ways in which areas such as luxury housing projects and enclaves are structured as luxurious, desirable and valuable by virtue of being unattainable by the general public. The nature of such “Veblen goods” is primarily to confer preeminent stature upon the owner; as such, they have to be strictly demarcated as being both desired by the majority of people, and also distinctly out of their reach. The chapter shows how dialectical tension between strong desire and distinct unattainability relies on a complex semiotics combining some of the elements of conviviality (safety, acceptance, comfort and well-being) with quite different elements of awe, superiority and rejection.

Keywords

Enclaveshousing projectsprestigeVeblen goods
Type
Chapter
Information
Language, Space and Cultural Play
Theorising Affect in the Semiotic Landscape
 , pp. 127 - 149
Publisher: Cambridge University Press
Print publication year: 2019

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×