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5 - Viewpoint

Published online by Cambridge University Press:  08 January 2025

Christopher Hart
Affiliation:
Lancaster University
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Summary

The chapter explores viewpoint across various topics and genres of political discourse. Viewpoint is defined as a pervasive property of language and conceptualisation which is exhibited across a broad range of linguistic and conceptual phenomena. The chapter starts by looking at deixis and deictic shifts in media discourses of immigration and political protests. The ideological role of viewpoints evoked by transitive versus reciprocal verbs is also considered in the context of media coverage of political protests. Subjective versus objective construal is further analysed as a viewpoint phenomenon and the role of objective construals in official communication around Covid-19 is highlighted. Viewpoint as an inherent feature in the mental spaces networks configured in response to modal and conditional constructions are considered in the context of Brexit discourse. Finally, conducted within the framework of discourse space theory, an analysis is given of distance and proximity (relative to a deictically specified viewpoint) in the discourse of the far-right organisation Britain First.

Type
Chapter
Information
Language, Image, Gesture
The Cognitive Semiotics of Politics
, pp. 105 - 140
Publisher: Cambridge University Press
Print publication year: 2025

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  • Viewpoint
  • Christopher Hart, Lancaster University
  • Book: Language, Image, Gesture
  • Online publication: 08 January 2025
  • Chapter DOI: https://doi.org/10.1017/9781009257572.005
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  • Viewpoint
  • Christopher Hart, Lancaster University
  • Book: Language, Image, Gesture
  • Online publication: 08 January 2025
  • Chapter DOI: https://doi.org/10.1017/9781009257572.005
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Viewpoint
  • Christopher Hart, Lancaster University
  • Book: Language, Image, Gesture
  • Online publication: 08 January 2025
  • Chapter DOI: https://doi.org/10.1017/9781009257572.005
Available formats
×