4 - Postcolonial Transfigurations

Summary

In the early years of the 2010s, new television and radio stations in a postcolonial Islamic Republic of Mauritania struggled to fill airtime with something other than the nightly news, recorded music performances, and images of Mauritania’s countryside set to traditional music. Talk shows, commercials, and sketch comedies were some of the new productions broadcast on private television and radio programs. Short situational or sketch comedy television programs sometimes used l’ḥjāb as a narrative hook for an episode relying on specific gendered tropes and stereotypes about its experts to elicit laughs from viewers. This chapter examines such television programs as well as the ways Islamist preachers also began using social media to their advantage to reflect on contemporary social issues in this period to examine how a larger Mauritanian public understands, criticizes, makes use of, and ignores l’ḥjāb, its experts, and its detractors. While the representations of l’ḥjāb in the media in the late 2010s show Mauritanians challenging the legitimacy of its bases, its experts and its efficacy, these images nonetheless provide evidence of its persistent relevance to the challenges of daily life and its capacity to adapt and respond to questions of modernity.