Chapter 1 - We Know More Than We Can Tell

Summary

Intuition is an ultimate experience, beyond words: we know more than we can tell. This phenomenon upsets those who believe in rationality as a purely conscious activity. Its detractors tend to dismiss intuition as crazed superstition, while others have confused it with God’s voice. The Intelligence of Intuition extends the argument for the rationality of intuition made in my book Gut Feelings with a deeper scientific analysis. I locate intuition in its larger societal context and argue that intuition is based on the unconscious use of adaptive heuristics. These simple rules make intuition smart.