We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
The Microinsurance Catalyst
Published online by Cambridge University Press: 16 February 2021
This chapter describes five innovative Microinsurance cases in Latin America. The Case of Bradesco Bank in Brazil and Aseguradora Rural in Guatemala solves the distribution channel challenge. The former using pharmacies, bakeries, beauty salons as sales points, and through the use of mobile devices. The latter is a case of reducing premium cost of health insurance by focusing on claims payments, linking insurance policies with prevention treatments. In the case of the Mexican alliance between the biggest chain store in Mexico, OXXO, and the insurance company GNP, they used the 14,000 stores of OXXO to distribute an easy to understand insurance. In el Salvador, the insurance company Seguros Futuro fosters the insurance sales using risk management education. Finally, the case of PROFIN is an example of three kinds of insurance, agriculture, life, and property, in one single and easy to understand policy. Also, in this chapter we describe the low penetration of the microinsurance market in this region, and we explain that there is still room for microinsurance products in Latin America; products that maintain low cost and at the same time allow for profitability.
To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.
