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Published online by Cambridge University Press: 23 November 2024
In the introduction, the field of experimental sociology is outlined and the core concepts of manipulation and control, as well as two crucial conditions of control, are introduced. The random allocation of participants to the treatment and the control group ensures that exogenous factors are distributed equally across these groups, which allows to evaluate the effect of the manipulated condition. Incentivization helps operationalizing behavioral assumptions into the experimental condition. The chapter then briefly elaborates on the topics of the following chapters.
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