Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-cc8bf7c57-ksm4s Total loading time: 0 Render date: 2024-12-11T22:14:53.576Z Has data issue: false hasContentIssue false

Part I - Strategy and Management

Published online by Cambridge University Press:  16 December 2021

Vincenzo Morabito
Vincenzo Morabito
Affiliation:
Università Commerciale Luigi Bocconi, Milan
Get access

Summary

A summary is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content.
Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'
Type
Chapter
Information
Digital Entrepreneurship
Management, Systems and Practice
 , pp. 3 - 96
Publisher: Cambridge University Press
Print publication year: 2022

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

References

Morvan, L, Hintermann, F, Vazirani, M. Five Ways to Win with Digital Platform – Creating 10 Million Youth Jobs in the G20 Countries. Accenture (2016).Google Scholar
Andreessen, M. Why Software Is Eating the World. (2011) www.wsj.com/articles/SB10001424053111903480904576512250915629460 [accessed May 22, 2020].Google Scholar
Shane, S, Venkataraman, S. The Promise of Entrepreneurship as a Field of Research. Academy of Management Review (2000) 25:217–26. doi: 10.2307/259271.Google Scholar
Casson, M. The Entrepreneur: An Economic Theory. Edward Elgar (1982).Google Scholar
Cuervo, Á, Ribeiro, D, Roig, S. Entrepreneurship: Concepts, Theory and Perspective. Introduction. In: Entrepreneurship. Springer (2007) 1–20.Google Scholar
Bogdanowicz, M. Digital Entrepreneurship Barriers and Drivers. Institute for Prospective Technological Studies; JRC Technical Report EUR 27679 EN (2015).Google Scholar
Knight, FH. Risk, Uncertainty and Profit. Houghton Mifflin (1921).Google Scholar
Reynolds, P, Hay, M, Camp, S. Global Entrepreneurship Monitor Executive Report. Kauffman Center for Entrepreneurial Leadership (1999).Google Scholar
Ruiz, J, Soriano, DR, Coduras, A. Challenges in Measuring Readiness for Entrepreneurship. Management Decision (2016) 54:1022–46. doi: 10.1108/MD-07-2014-0493.Google Scholar
Oviatt, BM, McDougall, PP. Defining International Entrepreneurship and Modeling the Speed of Internationalization. Entrepreneurship Theory and Practice (2005) 29:537–53. doi: 10.1111/j.1540-6520.2005.00097.x.CrossRefGoogle Scholar
Schumpeter, J. The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle. Harvard Economic Studies (1934).Google Scholar
Ngoasong, MZ. Digital Entrepreneurship in Emerging Economies: The Role of ICTs and Local Context. In: 42nd AIB-UKI Conference, 16–18 April 2015, Manchester Metropolitan University, UK. (2015) 1–27.Google Scholar
Skilton, M. Building the Digital Enterprise. Palgrave Macmillan (2015).CrossRefGoogle Scholar
Nambisan, S. Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship. Entrepreneurship Theory and Practice (2016) doi: 10.1111/etap.12254.Google Scholar
Beckman, C, Eisenhardt, K, Kotha, S, Meyer, A, Rajagopalan, N. Technology Entrepreneurship. Strategic Entrepreneurship Journal (2012) 6:89–93. doi: 10.1002/sej.CrossRefGoogle Scholar
Quinones, G, Nicholson, B, Heeks, R. A Literature Review of E-entrepreneurship in Emerging Economies: Positioning Research on Latin American Digital Startups. In: Entrepreneurship in BRICS. Springer International (2015) 179–208.Google Scholar
Tripsas, M. Technology, Identity, and Inertia through the Lens of “The Digital Photography Company.” Organization Science (2009) 20:441–60.CrossRefGoogle Scholar
Accenture. Growing the Digital Business: Accenture Mobility Research 2015. Accenture (2015).Google Scholar
Accenture. The Promise of Digital Entrepreneurs – Creating 10 Million Youth Jobs in the G20 Countries. Accenture (2014).Google Scholar
Sørensen, C. Digital Platform and Infrastructure Innovation. In: Higashikun, H (ed.) Mobile Strategy Challenges. Nikkan Kogyo Shimbun (2013) 1–29.Google Scholar
Tilson, D, Lyytinen, K, Sørensen, C. Digital Infrastructures: The Missing IS Research Agenda. Information Systems Research (2010) 21:748–59.Google Scholar
Max Marmer, A, Lasse Herrmann, B, Dogrultan, E, Berman, R. Startup Genome Report: A New Framework for Understanding Why Startups Succeed. Startup Genome (2012). www.dentonsventurebeyond.com/wp-content/uploads/2016/10/StartupGenomeReport1_Why_Startups_Succeed_v2.pdf [accessed 3 January 2021].Google Scholar
Robehmed, N. What Is a Startup? – Forbes. (2013) www.forbes.com/sites/natalierobehmed/2013/12/16/what-is-a-startup/ [accessed May 22, 2020].Google Scholar
Deloitte. DG Enterprise – Doing Business in the Digital Age: The Impact of New ICT Developments in the Global Business Landscape. Deloitte (2012).Google Scholar
Ajuluchukwu, J. A Startup or an SME? Know the Difference. (2017) www.techsuplex.com/2017/01/21/startup-sme-know-difference [accessed May 22, 2020].Google Scholar
Hull, C. (2006) Digital Entrepreneurship. EDGE.Google Scholar
Microsoft. Microsoft Ventures. (2014) https://microsoftventures.com/ [accessed May 22, 2020].Google Scholar
Microsoft Research Microsoft Accelerator. www.microsoftaccelerator.com/ [accessed May 22, 2020].Google Scholar
Deloitte. Spin Cycle: The Rise of Technology Sector “De-mergers.” (2015) www2.deloitte.com/content/dam/Deloitte/us/Documents/mergers-acqisitions/us-ma-tech-spinoff.pdf [accessed December 22, 2020].Google Scholar
Wilson, G. 4 Lessons I’ve Learned from Spinning Off Tech Companies. (2016) www.fastcompany.com/3059390/3-lessons-ive-learned-from-spinning-off-the-%0Acompanies [accessed May 22, 2020].Google Scholar
Wilson, G. Why Investors Love Spin-Off Startups. (2016) https://venturebeat.com/2016/02/21/why-investors-love-spin-off-startups/ [accessed May 22, 2020].Google Scholar
The Economist. The Art of the Spin-Off – Tips for Creating New Companies Out of Old Ones. (2013) www.economist.com/news/business/21577034-tips-creating-new-companies-out-old-ones-art-spin [accessed February 12, 2018].Google Scholar
Pattnaik, PN, Pandey, SC. University Spinoffs: What, Why, and How? Technology Innovation Management Review (2014) 4:44–50.Google Scholar
University of Oxford. Oxford Digital Spin-Out Completes $500m Sale. (2014) www.ox.ac.uk/news/2014-02-12-oxford-digital-spin-out-completes-500m-sale [accessed May 22, 2020].Google Scholar
eMarketer. Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year. (2016) www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369 [accessed May 22, 2020].Google Scholar
Beesley, C. How to Start a Successful E-Commerce Business – 6 Tips from Seasoned Pros. (2016) www.sba.gov/blogs/how-start-successful-e-commerce-business-6-tips-seasoned-pros [accessed February 12, 2018].Google Scholar
Moon, A. 7 Steps to Starting a Small Business Online. (2020) www.entrepreneur.com/article/175242 [accessed May 22, 2020].Google Scholar
Idler, S. 5 Key Principles of Good Website Usability. (2019) www.crazyegg.com/blog/principles-website-usability/ [accessed May 22, 2020].Google Scholar
Reynolds, J. The Complete E-Commerce Book: Design, Build, & Maintain a Successful Web-based Business. CMP Books (2004).Google Scholar
Hudson, E. 7 Digital Marketing Strategies That Work: A Complete Guide. (2018) https://blog.hubspot.com/marketing/digital-strategy-guide [accessed February 12, 2018].Google Scholar
Byron, Lord, Green, HS. E-business And E-commerce. Deitel & Associates (2006).Google Scholar
OECD. Unpacking E-commerce: Business Models, Trends and Policies. (2019) www.oecd.org/going-digital/unpacking-ecommerce.pdf [accessed 28 December 2020].Google Scholar
Nanehkaran, YA. An Introduction to Electronic Commerce. International Journal of Scientific & Technological Research (2013) 2:2–5.Google Scholar
Jackson, P, Harris, L, Eckersley, PM. e-Business Fundamentals. Taylor & Francis (2003).Google Scholar
Gupta, A. E-commerce: Role of E-commerce in Today’s Business. International Journal of Computing and Corporate Research (2014) 4:1–8.Google Scholar
Accenture. Mobile Shift: Why Retailers Need to Adopt a Mobile-First Approach Now to Meet Changing Customer Expectations. Accenture (2016).Google Scholar
Baldwin, A, Shiu, S, Sadler, M, Horne, B, Dalton, C. Managing Digital Risk Trends, Issues and Implications for Business. (2010) Lloyd’s 360 Risk Insight.Google Scholar
OECD. Key Issues for Digital Transformation in the G20. OECD (2017).Google Scholar
BT. Building Security into the Heart of Your Business. (2017) www.globalservices.bt.com/uk/en/point-of-view/securing-digital-enterprise [accessed February 12, 2018].Google Scholar
Hair, N, Wetsch, L, Hull, C, Perotti, V, Hung, Y. Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World. International Journal of Innovation and Technology Management (2012) 9:1250045. doi: 10.1142/S0219877012500459.Google Scholar
Salamzadeh, A, Kesim, H. Startup Companies: Life Cycle and Challenges. In: 4th International Conference on Employment, Education and Entrepreneurship (EEE), Belgrade, Serbia, 2015. (2015). doi: 10.2139/ssrn.2628861.CrossRefGoogle Scholar
Fallon, N. Crowdfunding Challenges Most Startups Don’t Expect. (2014) www.foxbusiness.com/features/crowdfunding-challenges-most-startups-dont-expect [accessed May 22, 2020].Google Scholar
CBInsights. The Top 20 Reasons Startups Fail. (2019) www.cbinsights.com/research/startup-failure-reasons-top/ [accessed December 22, 2020].Google Scholar
Siegfried, R. Student Altitudes on Software Piracy and Related Issues of Computer Ethics. Ethics and Information Technology (2004) 6:215–22.Google Scholar
Finkelstein, S. Internet Startups: So Why Can’t They Win? Journal of Business Strategy (2001) 22:16–21.Google Scholar
Ernst&Young. The Digitisation of Everything – How Organisations Must Adapt to Changing Consumer Behaviour. Ernst Young LLP (2011).Google Scholar
Olson, P. Here’s How Deliveroo Built an Army of 5,000 Drivers in Just 3 Years. (2016) www.forbes.com/sites/parmyolson/2016/02/17/deliveroo-army-5000-drivers-3-years/#bfe49b520bdf [accessed May 22, 2020].Google Scholar
Deliveroo. Deliveroo. (2015) https://deliveroo.co.uk/ [accessed May 22, 2020].Google Scholar
Mignot, M. Building a Local Food Delivery Network. (2014) www.indexventures.com/news-room/blog/building-a-local-food-delivery-network [accessed May 22, 2020].Google Scholar
Knight, S. How Uber Conquered London – To Understand How the $60bn Company Is Taking Over the World, You Need to Stop Thinking about Cars. (2016) www.theguardian.com/technology/2016/apr/27/how-uber-conquered-london [accessed May 22, 2020].Google Scholar
Higson, C. The Value of Uber. (2015) www.forbes.com/sites/lbsbusinessstrategyreview/2015/10/09/the-value-of-uber/#7b5f02a63da8 [accessed May 22, 2020].Google Scholar
Suslo, E. 6 Key Success Factors behind Uber Growth. (2016) https://taxistartup.com/blog/6-key-%0Asuccess-factors-behind-uber-growth/ [accessed February 12, 2018].Google Scholar
Brown, M. Uber – What’s Fueling Uber’s Growth Engine. (2017) https://growthhackers.com/growth-studies/uber [accessed May 22, 2020].Google Scholar
Judd Cramer, B, Krueger, AB, Dowlatabadi, J, Farber, H, Hall, J, Joskow, P, Leah-Martin, V, Leisy, C, Spiegelman, E. Disruptive Change in the Taxi Business: The Case of Uber. American Economic Review: Papers & Proceedings (2016) 106:177–82. doi: 10.1257/aer.p20161002.Google Scholar
Brewster, S. Uber Starts Self-Driving Car Pickups in Pittsburgh. (2016) https://techcrunch.com/2016/09/14/1386711/ [accessed May 22, 2020].Google Scholar
Wigginton, C, Curran, M, Brodeur, C. Global Mobile Consumer Trends, 2nd Edition: Mobile Continues Its Global Reach into All Aspects of Consumers’ Lives. Deloitte Touche Tohmatsu Limited (2017). www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-global-mobile-consumer-survey-second-edition.pdf [accessed January 3, 2021].Google Scholar
The Business of Tech. Deliveroo. (2016) https://thebusinessoftech.wordpress.com/2016/05/08/deliveroo/ [accessed January 3, 2021].Google Scholar
Hansen, J. Deliveroo Could Bank £11 Million per Year from New “Service Fee.” (2019) https://london.eater.com/2019/2/7/18215319/deliveroo-restaurant-delivery-london-service-fee-uber-eats-just-eat [accessed January 3, 2021].Google Scholar

References

Beckman, C, Eisenhardt, K, Kotha, S, Meyer, A, Rajagopalan, N. Technology Entrepreneurship. Strategic Entrepreneurship Journal (2012) 6:89–93. doi: 10.1002/sej.Google Scholar
Lange, A, Handler, D, Vila, J. Next-Generation Clusters Creating Innovation Hubs to Boost Economic Growth. Cisco Internet Business Solutions Group (IBSG) (2010).Google Scholar
Costello, T, Prohaska, B. Innovation. IT Professional (2013) 15:1–2. doi: 10.1109/MITP.2013.42.Google Scholar
Marques, JPC. Closed versus Open Innovation: Evolution or Combination? International Journal of Business and Management (2014) 9: 196–203. doi: 10.5539/ijbm.v9n3p196.Google Scholar
Del Giudice, M, Straub, D. IT and Entrepreneurism: An On-Again, Off-Again Love Affair or a Marriage? MIS Q (2007) 31.Google Scholar
Henfridsson, O, Yoo, Y. The Liminality of Trajectory Shifts in Institutional Entrepreneurship. Organization Science (2014) 25:932–50. doi: 10.1287/orsc.2013.0883.Google Scholar
Chesbrough, H, Bogers, M. Explicating Open Innovation: Clarifying an Emerging Paradigm for Understanding Innovation. In Chesbrough, H, Vanhaverbeke, W, West, J (eds.) New Frontiers in Open Innovation. Oxford University Press (2014) 3–28.Google Scholar
Chesbrough, H. Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business Review Press (2003).Google Scholar
Accenture. The Promise of Digital Entrepreneurs. Accenture/G20 Young Entrepreneurs’ Alliance (2014).Google Scholar
Gassmann, O, Enkel, E, Chesbrough, H. The Future of Open Innovation. R D Manag (2010) 40:213–21. doi: 10.1111/j.1467-9310.2010.00605.x.Google Scholar
Accenture Research. Harnessing the Power of Entrepreneurs to Open Innovation. Accenture/G20 Young Entrepreneurs’ Alliance (2015).Google Scholar
Eftekhari, N, Bogers, M. Open for Entrepreneurship: How Open Innovation Can Foster New Venture Creation. Creativity and Innovation Management (2015) 24:574–84. doi: 10.1111/caim.12136.Google Scholar
Falk, M, Biagi, F. Empirical Studies on the Impact of ICT Usage in Europe. JRC Working Papers on Digital Economy 2015-14. Joint Research Centre (Seville Site) (2015). https://ideas.repec.org/p/ipt/decwpa/2015-14.html [accessed December 22, 2020].Google Scholar
Nepelski, D, Bogdanowicz, M, Biagi, F, Desruelle, P, De Prato, G, Gabison, G et al. 7 Ways to Boost Digital Innovation and Entrepreneurship in Europe. Publications Office of the EU (2017) 1–24. doi: 10.2791/019397.Google Scholar
de Vasconcelos Gomes, LA, Facin, ALF, Salerno, MS, Ikenami, RK. Unpacking the Innovation Ecosystem Construct: Evolution, Gaps and Trends. Technological Forecasting and Social Change (2015) 136. doi: 10.1016/j.techfore.2016.11.009.Google Scholar
Jucevičius, G, Grumadaitė, K. Smart Development of Innovation Ecosystem. Procedia-Social Behavioral Sciences (2014) 156:125–9. doi: 10.1016/j.sbspro.2014.11.133.Google Scholar
Kleibrink, A, Niehaves, B, Palop, P, Sörvik, J, Thapa, BEP. Regional ICT Innovation in the European Union: Prioritization and Performance (2008–2012). Journal of the Knowledge Economy (2015) 6:320–33. doi: 10.1007/s13132-015-0240-0.Google Scholar
Puissochet, A, Bogdanowicz, M. Models of ICT Innovation: Ten Cases of Successful SMEs in France. European Commission – Joint Research Centre – Institute for Prospective Technological Studies (2015).Google Scholar
Youtie, J, Shapira, P. Building an Innovation Hub: A Case Study of the Transformation of University Roles in Regional Technological and Economic Development. Research Policy (2008) 37:1188–1204. doi: 10.1016/j.respol.2008.04.012.Google Scholar
Gabriele, R, D’Ambrosio, A, Schiavone, F. Open Innovation and the Role of Hubs of Knowledge in a Regional Context. Journal of the Knowledge Economy (2017) 8:1049–65. doi: 10.1007/s13132-015-0331-y.Google Scholar
Striukova, L, Rayna, T. University-Industry Knowledge Exchange: An Exploratory Study of Open Innovation in UK Universities. European Journal of Innovation Management (2013) 18:471–92.Google Scholar
Meador, MA, Friedersdorf, LE. Student-Led Companies Expand the Nanotechnology Innovation Ecosystem. MRS Bulletin (2017) 41:836–8. doi: 10.1557/mrs.2016.251.Google Scholar
Golightly, J, Ford, C, Sureka, P, Reid, B. Realising the Value of Open Innovation. Big Innovation Centre (2012) 1–69.Google Scholar
Herrera, MEB. Innovation for Impact: Business Innovation for Inclusive Growth. Journal of Business Research (2016) 69: 1725–30. doi: 10.1016/j.jbusres.2015.10.045.Google Scholar
Herrera, MEB. Creating Competitive Advantage by Institutionalizing Corporate Social Innovation. Journal of Business Research (2015) 68: 1468–74. doi: 10.1016/j.jbusres.2015.01.036.Google Scholar
Trimi, S, Berbegal-Mirabent, J. Business Model Innovation in Entrepreneurship. International Entrepreneurship and Management Journal (2012) 8:449–65. doi: 10.1007/s11365-012-0234-3.Google Scholar
Richter, C, Kraus, S, Brem, A, Durst, S, Giselbrecht, C. Digital Entrepreneurship: Innovative Business Models for the Sharing Economy. Creativity and Innovation Management (2017) 26:300–10. doi: 10.1111/caim.12227.Google Scholar
Standing, C, Mattsson, J. “Fake It until You Make It”: Business Model Conceptualization in Digital Entrepreneurship. Journal of Strategic Marketing (2016) 4488:1–15. doi: 10.1080/0965254X.2016.1240218.Google Scholar
Blank, S. Why the Lean Start-Up Changes Everything. Harvard Business Review (2013) 91: 63–72.Google Scholar
Ades, C, Figlioli, A, Sbragia, R, Porto, G, Ary Plonski, G, Celadon, K. Implementing Open Innovation: The Case of Natura, IBM and Siemens. Journal of Technology Management & Innovation (2013) 8:12–25. doi: 10.4067/S0718-27242013000300057.Google Scholar
West, J, Gallagher, S. Challenges of Open Innovation: The Paradox of Firm Investment in Open-Source Software. R&D Management (2006) 36:319–31. doi: 10.1111/j.1467-9310.2006.00436.x.Google Scholar
Debackere, K, Andersen, B, Dvorak, I, Enkel, E, Krüger, P, Malmqvist, H et al. Boosting Open Innovation and Knowledge Transfer in the European Union: Independent Expert Group Report on Open Innovation and Knowledge Transfer. European Commission (2014). https://op.europa.eu/en/publication-detail/-/publication/5af0ec3a-f3fb-4ccb-b7ab-70369d0f4d0c [accessed January 3, 2021].Google Scholar
Hu, H, Huang, T, Zeng, Q, Zhang, S. The Role of Institutional Entrepreneurship in Building Digital Ecosystem: A Case Study of Red Collar Group (RCG). International Journal of Information Management (2016) 36:496–9. doi: 10.1016/j.ijinfomgt.2015.12.004.Google Scholar
Di Minin, A, De Marco, CE, Marullo, C, Piccaluga, A, Casprini, E, Mahdad, M et al. Case Studies on Open Innovation in ICT. JRC Science for Policy Report, EUR 27911 EN. Institute for Prospective Technological Studies, Joint Research Centre (2016). doi:10.2791/433370.Google Scholar
Koll-Schretzenmayr, M, Casaulta-Meyer, S. Augmented Reality. disP – The Planning Review (2016) 52:2–5. doi: 10.1080/02513625.2016.1235863.Google Scholar
Zappar. About: Who We Are and What We Do. (2020) www.zappar.com/about/ [accessed May 22, 2020].Google Scholar

References

Ryan, D, Jones, C. Understanding Digital Marketing. Kogan Page (2009).Google Scholar
Hemann, C, Burbary, K. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. Que Publishing (2013).Google Scholar
Royle, J, Laing, A. The Digital Marketing Skills Gap: Developing a Digital Marketer Model for the Communication. International Journal of Information Management (2014) 34:65–73. doi: 10.1177/0266242610391936.Google Scholar
Baltes, LP. Content Marketing – The Fundamental tool of Digital Marketing. Bulletin of Transilvania University of Braşov. Series V: Economic Sciences (2015) 111–18.Google Scholar
George, D, Hatt, T. Global Mobile Trends, GSMA Intelligence (2016).Google Scholar
Virgin Media Business. Your Guide to Digital Marketing – Unleash the Power of Digital Marketing. www.virginmediabusiness.co.uk/insights/your-guide-to-digital-marketing/ [accessed March 19, 2018].Google Scholar
Stokes, R, The Minds of Quirk. eMarketing: The Essential Guide to Marketing in a Digital World, 5th ed. Quirk eMarketing (Pty) Ltd. (2013).Google Scholar
VanBoskirk, S, Verblow, B, Johnston, K, Majewski, B, Sobchuk, A, Birrell, R. The US Digital Marketing Forecast, 2018 to 2023: Diverse Budget Priorities Will Boost Spend to Nearly $150 Billion. Forrester (2019).Google Scholar
Machin, E. What Is Earned, Owned & Paid Media? The Difference Explained. (2017) www.titan-seo.com/newsarticles/trifecta.html [accessed May 23, 2020].Google Scholar
Meyer, K. The Difference between Earned, Owned & Paid Media. (2017) https://blog.hubspot.com/marketing/earned-owned-paid-media-lead-generation [accessed May 23, 2020].Google Scholar
Smith, KT. Longitudinal Study of Digital Marketing Strategies Targeting Millennials. Journal of Consumer Marketing (2012) 29:86–92. doi: 10.1108/07363761211206339.Google Scholar
Cave, J. Digital Marketing vs. Traditional Marketing: Which One Is Better? (2016) www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing [accessed March 19, 2018].Google Scholar
SAS. Digital Marketing – What It Is and Why It Matters. (2017) www.sas.com/en_us/insights/marketing/digital-marketing.html# [accessed May 23, 2020].Google Scholar
Microsoft Dynamics. Connected Customer Centricity: Customer Relationship Management in the Digital Age. Microsoft (2010).Google Scholar
Rowley, J. Understanding Digital Content Marketing. Journal of Marketing Management (2008) 24:517–40. doi: 10.1362/026725708X325977.Google Scholar
Saunders, M. Understanding Your Digital Customer, Tomorrow Today (2010).Google Scholar
Shabbir, MS, Ghazi, MS, Mehmood, AR. Impact of Social Media Applications on Small Business Entrepreneurs. Arabian Journal of Business and Management Review (2016) 6:1–3. doi: 10.4172/2223-5833.1000203.Google Scholar
Zohra, G. The Digital in Store and the Re-enchantment of the Customer Experience: What Impact on the Immersion in the Experience of Consumption? Journal of Knowledge Management, Economics and Information Technology (2014) IV:1–12.Google Scholar
Sashi, CM. Customer Engagement, Buyer‐Seller Relationships, and Social Media. Management Decision (2012) 50:253–72. doi: 10.1108/00251741211203551.Google Scholar
Faulkner, R. 10 Benefits of Digital Marketing vs Traditional Marketing. (2013) www.businesszone.co.uk/community-voice/blogs/robbo75/10-benefits-of-digital-marketing-v-traditional-marketing [accessed May 23, 2020].Google Scholar
Victor. Digital Marketing and Its 13 Benefits to Drive Your Business Growth [Infographic]. (2020) https://mytasker.com/blog/benefits-of-digital-marketing/ [accessed May 23, 2020].Google Scholar
MacDougall, A. Top 6 Benefits of Digital Marketing. (2018) www.simplycast.com/blog/top-6-benefits-of-digital-marketing/ [accessed May 23, 2020Google Scholar
Nibusinessinfo.co.uk. Develop a Digital Marketing Plan – The Benefits of Digital Marketing. (2017) www.nibusinessinfo.co.uk/content/benefits-digital-marketing [accessed May 23, 2020].Google Scholar
Chaffey, D, Ellis-Chadwick, F, Mayer, R, Johnston, K. Internet Marketing: Strategy, Implementation and Practice, 3rd ed. Pearson Prentice Hall (2006).Google Scholar
Netmark.com. The 6 Fundamentals of Digital Marketing. (2015) www.netmark.com/the-6-fundamentals-for-digital-marketing-success/ [accessed May 23, 2020].Google Scholar
TutorialsPoint. Digital Marketing. (2018) www.tutorialspoint.com/digital_marketing/index.htm [accessed May 23, 2020].Google Scholar
Zhang, XA, Kumar, V, Cosguner, K. Dynamically Managing a Profitable Email Marketing Program. Journal of Marketing Research (2017) 54(6):851–66.Google Scholar
Nakara, WA, Benmoussa, FZ, Jaouen, A. (2012) Entrepreneurship and Social Media Marketing: Evidence from French Small Business. International Journal of Entrepreneurship and Small Business 16:386–404. doi: 10.1504/IJESB.2012.047608.Google Scholar
DeMers, J. The Top 10 Benefits of Social Media Marketing. (2014) www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#41adae3a1f80 [accessed May 23, 2020].Google Scholar
Chaffey, D. Global Social Media Research Summary 2017. (2020) www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ [accessed May 23, 2020].Google Scholar
Keath, J. 5 Unpublished Stats on the Future of Social Media Marketing. (2016) www.socialfresh.com/the-future-of-social-media-marketing-stats/ [accessed May 23, 2020].Google Scholar
Smart Insights. Search Engine Statistics 2020 – Smart Insights Digital Marketing Advice. (2020) www.smartinsights.com/search-engine-marketing/search-engine-statistics/ [accessed May 23, 2020].Google Scholar
Patrutiu-Baltes, L. Inbound Marketing – The Most Important Digital Marketing Strategy. Bulletin of Transilvania University Brasov. Series V: Economic Sciences (2016) 9:61–8.Google Scholar
Morris, C. 7 Incredible Benefits of PPC Advertising. (2019) www.searchenginejournal.com/ppc-guide/ppc-advertising-benefits/#close [accessed May 23, 2020].Google Scholar
Ahuja, V. Market Influence Analytics in a Digital Ecosystem. International Journal of Online Marketing (2012) 2:42–53. doi: 10.4018/ijom.2012100103.Google Scholar
Chen, H, Chiang, RHL, Storey, VC. Business Intelligence and Analytics: From Big Data to Big Impact. MIS Q (2012) 36:1165–88.Google Scholar
Morabito, V. Big Data and Analytics. Springer International (2015).Google Scholar
Järvinen, J, Karjaluoto, H. The Use of Web Analytics for Digital Marketing Performance Measurement. Industrial Marketing Management (2015) 50:117–27. doi: 10.1016/j.indmarman.2015.04.009.Google Scholar
Tsotsis, A. YC-Backed Tutorspree Is an Airbnb for Tutoring. (2011) https://techcrunch.com/2011/01/26/tutorspree/ [accessed May 23, 2020].Google Scholar
Taylor, C. Tutorspree, the Tutor-Matching Startup Backed by Sequoia and YC, Shuts Down. (2013) https://techcrunch.com/2013/09/08/tutorspree-shut-down [accessed May 23, 2020].Google Scholar
Harris, A. When SEO Fails: Single Channel Dependency and the End of Tutorspree. (2014) www.aaronkharris.com/when-seo-fails-single-channel-dependency-and-the-end-of-tutorspree [accessed May 23, 2020].Google Scholar
Chan, J. What These 4 Startup Case Studies Can Teach You about Failure. (2018) https://foundrmag.com/4-startup-case-studies-failure/ [accessed March 19, 2018].Google Scholar
Wymbs, C. Digital Marketing: The Time for a New “Academic Major” Has Arrived. Journal of Marketing Education (2011) 33:93–106. doi: 10.1177/0273475310392544.Google Scholar
Smith, KL. What Is Digital Marketing? (2007) http://digitalmarketing101.blogspot.ch/2007/10/what-is-digital-marketing.html [accessed May 23, 2020].Google Scholar

References

Laurinavicius, T. Ten Digital Skills You Need to Master to Become an Entrepreneur. (2016) http://observer.com/2016/10/ten-digital-skills-you-need-to-master-to-become-an-entrepreneur/ [accessed May 25, 2020].Google Scholar
Accenture. The Promise of Digital Entrepreneurs. Accenture/G20 Young Entrepreneurs’ Alliance (2014).Google Scholar
Clark, C. The Impact of Entrepreneurs’ Oral “Pitch” Presentation Skills on Business Angels’ Initial Screening Investment Decisions. Ventur Cap (2008) 10:257–79. doi: 10.1080/13691060802151945.Google Scholar
Braun, P. Chapter 3: A Skilling Framework for Women Entrepreneurs in the Knowledge Economy. In: Innovating Women: Contributions to Technological Advancement. Published online March 8 (2015): 35–53. https://doi.org/10.1108/S2040-7246(2010)0000001008.Google Scholar
Jusoh, R, Ziyae, B, Asimiran, S. Entrepreneur Training Needs Analysis: Implications on the Entrepreneurial Skills Needed for Successful Entrepreneurs. International Business & Economics Research Journal (2011) 10:143–8.Google Scholar
Amabile, T. How to Kill Creativity. Harvard Business Review (1998).Google Scholar
Babu, RR, Krishna, MM, Swathi, A. Role of Creativity and Innovation in Entrepreneurship. Innovative Journal of Business and Management (2013) 2:112–15.Google Scholar
Baijal, R. 4 Reasons Why Entrepreneurship Is Important. (2016) www.entrepreneur.com/article/269796 [accessed May 25, 2020].Google Scholar
Anonymous. What Is an Entrepreneur? Understanding Who They Are and How They Can Benefit. Strategic Direction (2011) 27(6):22–5. doi: 10.1108/02580541111135571.Google Scholar
Shane, S, Venkataraman, S. The Promise of Entrepreneurship as a Field of Research. Academy of Management Review (2000) 25:217–26. doi: 10.2307/259271.Google Scholar
Cuervo, Álvaro, Domingo Ribeiro, SR. Entrepreneurship: Concepts, Theory and Perspective. Entrepreneur (2005) 21:11–21. doi: 10.1007/978-3-540-48543-8.Google Scholar
Ruiz, J, Soriano, DR, Coduras, A. Challenges in Measuring Readiness for Entrepreneurship. Management Decision (2016) 54:1022–46. doi: 10.1108/MD-07-2014-0493.Google Scholar
Bolton, B, Thompson, J. Entrepreneurs – Talent, Temperament, Technique. 2nd ed. Oxford (2004).Google Scholar
Sashi, CM. Customer Engagement, Buyer‐Seller Relationships, and Social Media. Management Decision (2012) 50:253–72. doi: 10.1108/00251741211203551.CrossRefGoogle Scholar
Rowley, J. Understanding Digital Content Marketing. Journal of Marketing Management (2008) 24:517–40. doi: 10.1362/026725708X325977.Google Scholar
Lackéus, M. Entrepreneurship in Education: What, Why, When, How. Background Paper OECD-LEED 1–45. (2015) doi: 10.1515/kbo-2016-0075.Google Scholar
Lackéus, M, Williams Middleton, K. Venture Creation Programs: Bridging Entrepreneurship Education and Technology Transfer. Education + Training (2015) 57:48–73. doi: 10.1108/ET-02-2013-0013.Google Scholar
Pigneur, Y, Osterwalder, A. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons (2010).Google Scholar
Steinke, P, Fitch, P. Assessing Service-Learning. Research & Practice in Assessment (2007) 2:24–9.Google Scholar
Boni, A, Weingart, L, Evenson, S. Innovation in an Academic Setting: Designing and Leading a Business through Market-Focused, Interdisciplinary Teams. Academy of Management Learning and Education (2009) 8:407–17. doi: 10.5465/AMLE.2009.44287939.Google Scholar
Marques, JPC. Closed versus Open Innovation: Evolution or Combination? International Journal of Business and Management (2014) 9:196–203. doi: 10.5539/ijbm.v9n3p196.Google Scholar
Berry, RI, Kumar, A, Scott, JP. Is Innovation Being Addressed in Entrepreneurship Undergraduate Programs? An Exploratory Study. Educ Res Int (2014) 2014.Google Scholar
Fosty, V, Eleftheriadou, D, Combes, C, Willemsens, B, Wauters, P, Vezbergiene, A. Doing Business in the Digital Age: The Impact of New ICT Developments in the Global Business Landscape – Europe’s Vision and Action Plan to Foster Digital Entrepreneurship. Deloitte for the European Commission DG Enterprise and Industry (2013) 1–71.Google Scholar
Ferrier, MB, Batts, B. Educators and Professionals Agree on Outcomes for Entrepreneurship Courses. Newspaper Research Journal (2016) 37:322–38. doi: 10.1177/0739532916677054.Google Scholar
Oganisjana, K. Promotion of University Students’ Collaborative Skills in Open Innovation Environment. Journal of Open Innovation: Technology, Market, and Complexity (2015) 1(18). doi: 10.1186/s40852-015-0021-9.Google Scholar
Warhuus, JP, Tanggaard, L, Robinson, S, Ernø, SM. From I to We: Collaboration in Entrepreneurship Education and Learning? Education and Training (2017) 59:234–49.Google Scholar
Giuri, P, Ploner, M, Rullani, F, Torrisi, S. Skills, Division of Labor and Performance in Collective Inventions: Evidence from Open Source Software. International Journal of Industrial Organization (2010) 28:54–68. doi: 10.1016/j.ijindorg.2009.07.004.Google Scholar
Hüsing, T, Dashja, E, Gareis, K, Korte, WB, Stabenow, T, Markus, P. e-Leadership Skills for Small and Medium Sized Enterprises – Final Report. EUR 2014.2859 EN. European Union (2015).Google Scholar
van Welsum, D, Lanvin, B. e-Leadership Skills Vision Report. Prepared for the European Commission, DG Enterprise and Industry, October (2012).Google Scholar
Agbonlahor, AA. Challenges of Entrepreneurial Education in Nigerian Universities: Towards a Repositioning for Impact. Journal of Educational and Social Research (2016) 6:208–14. doi: 10.5901/jesr.2016.v6n1p208.Google Scholar
Ruskovaara, E, Ikävalko, M. “You Get What You Measure” – Challenges of Entrepreneurship Education in Schools. Pap Present NCSB (2008).Google Scholar
Nkirina, SP. The Challenges of Integrating Entrepreneurship Education in the Vocational Training System: An Insight from Tanzania’s Vocational Education Training Authority. Journal of European Industrial Training (2009) 34:153–66. doi: 10.1108/MBE-09-2016-0047.Google Scholar
Wardale, D, Lord, L. Bridging the Gap: The Challenges of Employing Entrepreneurial Processes within University Settings. Higher Education Research & Development (2016) 35:1068–82. doi: 10.1080/07294360.2016.1139549.Google Scholar
Naia, A, Baptista, R, Januário, C, Trigo, V. A Systematization of the Literature on Entrepreneurship Education: Challenges and Emerging Solutions in the Entrepreneurial Classroom. Industry and Higher Education (2014) 28:79–96. doi: 10.5367/ihe.2014.0196.Google Scholar
Tech North. Northern Schools Trust – The Studio Liverpool. In: Tech North Talent Ski Case Study. (2018) http://technorth.dontpanicprojects.com/casestudies [accessed May 25, 2020].Google Scholar
The Studio. What We Do. (2020) https://thestudioliverpool.uk/what-we-do/ Accessed May 25, 2020].Google Scholar
The Studio. Partners & Supporters. (2020) https://thestudioliverpool.uk/who-we-are/sponsors-and-partners/ [accessed May 25, 2020].Google Scholar
Ofsted. The Studio School Liverpool. (2019) https://reports.ofsted.gov.uk/provider/23/139589/ [accessed May 25, 2020].Google Scholar

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×