from Part II - Topics and Settings in Sociopragmatics
Published online by Cambridge University Press: 01 April 2021
This chapter explores the interconnections between sociopragmatics and morality. Notions of morality and the moral order have been recently incorporated into research on im/politeness and could potentially be of interest to other sub-fields of sociopragmatics. We review extant conceptualizations of the moral order and insights from moral psychology and propose ways of bringing the two traditions together by seeing morality as instantiated in the moral order and the latter as part and parcel of situated practice. Furthermore, we examine and elaborate on what we believe to be the fundamental links between im/politeness and moral evaluations and discuss how insights gained from research on in/civility and morality can be useful to im/politeness scholarship. In our case study, we briefly illustrate the application of moral psychology models to the analysis of im/politeness by drawing from Rai and Fiske’s Relationship Regulation Theory and conclude the chapter offering suggestions for new avenues of research that could be explored not only by im/politeness scholars but also by researchers working in other sub-fields of sociopragmatics.
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