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Part II - Understanding Marketing Phenomena

Published online by Cambridge University Press:  29 June 2023

Edited by
Jacob E. Gersen  and
Joel H. Steckel
Jacob E. Gersen
Affiliation:
Harvard Law School, Massachusetts
Joel H. Steckel
Affiliation:
New York University
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The Cambridge Handbook of Marketing and the Law , pp. 103 - 204
Publisher: Cambridge University Press
Print publication year: 2023

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