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15 - Brazilian Cultural Patterns and Intercultural Training

from Part III - Indigenous Psychology and Intercultural Training

Published online by Cambridge University Press:  18 September 2020

By
Cláudio V. Torres ,
Maria Cristina Ferreira  and
Laura Novaes Andrade
Edited by
Dan Landis  and
Dharm P. S. Bhawuk
Dan Landis
Affiliation:
University of Hawaii, Hilo
Dharm P. S. Bhawuk
Affiliation:
University of Hawaii, Manoa
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Summary

Identifying cultural patterns of a country that come into play in an intercultural encounter is a key element of any intercultural training. In this chapter, we discuss the issues associated with intercultural training for expatriates who will serve in Brazil. Initially, we provide a view of historical, economic, and socio-political aspects that build up the Brazilian culture. Guided by indigenous studies, Brazilian cultural patterns are also discussed with an emphasis on an informal influence process that seems to be very relevant in that society: the Brazilian jeitinho. Differences in cultural patterns within the regions of Brazil are also suggested. We then dive into aspects that literature suggests as characteristics of the Brazilian culture, such as they relate to: hierarchy and power concentration; the value of personal relationships; paternalism and strong loyalty to one's in-group leader; formalism; posture of spectator; and flexibility. We conclude by discussing some attitudes and behaviors that Brazilian may adopt in cross-cultural encounters as they relate to communication, perception of time, personal relationships, and management and business styles.

Keywords

Brazilian cultural patternsBrazilian jeitinho, within-nation cultural differencesindigenous studies in Brazilemic cultural studies
Type
Chapter
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The Cambridge Handbook of Intercultural Training , pp. 497 - 522
Publisher: Cambridge University Press
Print publication year: 2020

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