2 - Words

Summary

The chapter on words shows that even when mimicking worn-out, hackneyed speech styles, the vitality of creative language use can rescue wording from those atmospheres – of marketing and of politicking, for example – where language has become tired and predictable. The chapter considers the play of chance in any formation of wording, as the unruliness of graphemes and phonemes contributes over and above semantics. It shows that words are activated by syntax as they pass into phrases and that style emerges from the unpredictable influence of their scriptive, acoustic and etymological properties.