Book contents
- The Cambridge Companion to Manga and Anime
- The Cambridge Companion to Manga and Anime
- Copyright page
- Contents
- Figures
- Contributors
- Acknowledgments
- Notes on Japanese Names, Terms, and Titles
- Chronology
- Introduction
- Part I Claimed Origins and Overlooked Traditions
- Part II Drawing and Movement
- Part III Sound
- Part IV Narrative
- Part V Characters
- Part VI Genres
- Part VII Forms of Production
- Part VIII Forms of Distribution
- 16 Manga Media from Analog to Digital
- 17 Media Mix as Licensed Distribution
- Part IX Forms of Use
- Further Reading
- Index
- Cambridge Companions to Literature
16 - Manga Media from Analog to Digital
from Part VIII - Forms of Distribution
Published online by Cambridge University Press: 07 November 2024
- The Cambridge Companion to Manga and Anime
- The Cambridge Companion to Manga and Anime
- Copyright page
- Contents
- Figures
- Contributors
- Acknowledgments
- Notes on Japanese Names, Terms, and Titles
- Chronology
- Introduction
- Part I Claimed Origins and Overlooked Traditions
- Part II Drawing and Movement
- Part III Sound
- Part IV Narrative
- Part V Characters
- Part VI Genres
- Part VII Forms of Production
- Part VIII Forms of Distribution
- 16 Manga Media from Analog to Digital
- 17 Media Mix as Licensed Distribution
- Part IX Forms of Use
- Further Reading
- Index
- Cambridge Companions to Literature
Summary
This chapter surveys the numerous publishing formats of postwar story-manga and analyzes the way in which these formats have affected its visual and narrative structure beyond editorial choices or reader expectations. Starting from obsolete manga-centric publishing media like akahon and rental comics by minor publishers, the chapter moves on to introduce how monthly children’s magazines by major publishers changed into weekly and monthly manga magazines, which are still present in the market. I address Republishing practices and formats like pocketbooks and complete editions, each possessing different characteristics for different purposes. How digital comics have changed the way of providing and consuming manga content, giving way to new formats like webtoons is introduced. Finally, franchising, which has been raising manga sales even when the market has to battle diverse forms of rivaling entertainment and declining birth rates, is highlighted.
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- The Cambridge Companion to Manga and Anime , pp. 213 - 225Publisher: Cambridge University PressPrint publication year: 2024