Published online by Cambridge University Press: 05 June 2014
The orthodox view
Recently, I met a couple. Joan has a management education and is employed as a human resource manager by a large international insurance firm with about 30,000 staff. George studied economics and now manages a well-respected family-run car dealing firm with fifteen employees in three locations.
When I talked to them about their professional activities, both emphatically stated: ‘People should be paid according to their performance.’ Indeed, it was absolutely clear to both of them that performance pay induces people to work. Performance pay means that targets are fixed ex ante, and that those exceeding them get a bonus. Those not meeting the targets should be reprimanded or dismissed. In the case of George, each car sold should lead to a higher pay; in the case of Joan, those performing better than the target set should receive a higher salary. However, she did not tell me how ‘performance’ should or can be determined in the insurance business, except in relation to the direct selling of insurance contracts.
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