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10 - Behavioural Health Insurance Uptake

Published online by Cambridge University Press:  18 May 2023

Joan Costa-Font ,
Tony Hockley  and
Caroline Rudisill
Joan Costa-Font
Affiliation:
London School of Economics and Political Science
Tony Hockley
Affiliation:
London School of Economics and Political Science
Caroline Rudisill
Affiliation:
University of South Carolina
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Summary

This chapter goes over the decision to purchase health insurance (or not). The way information is presented to individuals has a significant impact on their decision to purchase insurance to protect themselves from the financial consequences of health risks. Eliminating minor inconvenience costs or simplifying the insurance selection process can influence whether or not people purchase insurance. This chapter examines the roles of adverse selection and moral hazard in insurance-related behaviour, as well as the barriers to insurance uptake for individuals ranging from affordability to unobservable quality and information/choice overload. The chapter investigates the role of various nudges in increasing health insurance uptake.

Keywords

Health insuranceAdverse selectionAffordabilityCognitive limitationsProcrastinationStigmaTime inconsistencyNudgesRisk perceptionBenefit
Type
Chapter
Information
Behavioural Incentive Design for Health Policy
Steering for Health
 , pp. 139 - 148
Publisher: Cambridge University Press
Print publication year: 2023

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