This paper presents a multivariate statistical and spatial analysis of rock art site content and composition for the Didima Gorge, KwaZulu-Natal, South Africa. In presenting an experimental set of methodological approaches, the paper attempts to identify categories of rock art sites based on their image content and other archaeological characteristics, and then explores how these types might have related to various social, religious, and economic contexts in the past. The paper finds evidence for three kinds of rock art site use in the Didima Gorge: (1) large residential "home bases" that were centers of economic activity, (2) large unoccupied sites that were special locations for ritual activities, which the paper argues were sometimes the locations of puberty initiation, and (3) small isolated sites that were locations of private magical activities done by lone individuals. The central theme of this study is that there is clear evidence for diversity in terms of the contexts in which rock art sites in the Didima Gorge formed, and that no single account is adequate for their explanation.