Properties of helioseismic acoustic oscillations (p modes) are modified by flows and magnetic fields in the solar interior, with frequencies, amplitudes and damping rates all varying systematically through the solar cycle. Crucially, now, we have a long enough baseline of helioseismic data to compare of the different activity cycles. We review recent efforts along these lines, from the impact of near-surface magnetic fields on p-mode frequencies to the evolution of the torsional oscillation and meridional circulation. We show that each activity cycle for which we have helioseismic data is slightly different in terms of the relationship between p mode frequencies and atmospheric proxies of activity, and in terms of the rotation and meridional circulation flows. However, many challenges remain, crucially including our ability to constrain flows and magnetic fields in the deep solar interior.