Today, to cope with the complexity of the global organization, the industrial companyneeds to be more structured. New processes have to be developed due to more and moreambitious quality requirements. A new problematic arises: what is needed to offer to allcustomers a product that meets the quality requirements of a local market? The mainobjective of this paper is to propose a quality requirements allocation method thatmatches the market specifications and the customer satisfaction. This is in contrast withthe traditional allocation methods which are often time-consuming to implement or do notfocus on the customer satisfaction for the definition of the quality targets. The proposedmethod is inspired from reliability allocation method and is formulated as a feasibilityproblem. In this context the notion of optimality of the solution is not being sought, theobjective is “only” to find out a solution that satisfies the global target quality. Thisallows determining some local quality targets in accordance with industrial data.