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1 results

  • 18 - Poor Consumer(s) Law

  • from Part IV - How the Law Protects
  • Edited by Jacob E. Gersen, Harvard Law School, Massachusetts, Joel H. Steckel, New York University
  • Book:
    The Cambridge Handbook of Marketing and the Law
    Published online:
    29 June 2023
    Print publication:
    13 July 2023, pp 384-414

  • Summary

    There is a long-standing consensus on the need to fight poverty and eliminate it. Some fifty-five years ago, the American President Lyndon B. Johnson launched a “War on Poverty” in his 1964 State of the Union Address. Nevertheless, poverty is still a striking problem. In the United States, more than 46 million Americans lived in poverty in 2012.2 Worldwide, billions live on less than eight US dollars a day,3 and hundreds of millions on less than one dollar a day.4 Poverty is a complex, multifaceted, and persistent problem.5