Some researchers have suggested that qualitative research is increasing in the gerontology field, but little systematic analysis has tested this assertion. Using the Canadian Journal on Aging/La Revue canadienne du vieillissement as a case study, we analysed articles reporting on original research from 1995 to 2012. One in four articles were qualitative, and results in three-year intervals show a clear increase in qualitative research findings during this 18-year time frame: (a) 1995–1997: 10 per cent; (b) 1998–2000: 19 per cent; (c) 2001–2003: 25 per cent; (d) 2004–2006: 25 per cent; (e) 2007–2009: 29 per cent; and (f) 2010–2012: 43 per cent. In all time intervals (with the exception of 2004–2006), French language articles were more likely to use a qualitative research design compared to English language articles. Topics, methodologies, and data collection strategies are also discussed.