New global history studies have provided theoretical models related to different paths of economic growth and consumer behaviour between East Asia (mainly China and Japan) and Europe during the period of the first industrialisation. However, more research challenging the Eurocentric views of the origins of globalisation is needed. In this article, I examine the exchanges of Chinese silks and porcelains and European wines and liquors for American silver through the Swedish Grill Company. This company had extensive business activities in Canton and Macao establishing strategic links and intermediation with other relevant companies from China, Manila, Seville and Marseille. On the global level, such exchanges played a crucial role for the accumulation of American silver in China during the Qing dynasty, and the outflows of Chinese goods to the Americas and Europe fostered market integration and globalisation that occurred earlier than 1820.

Most of the Catalan vineyards were cultivated by means of sharecropping contracts that granted the sharecropper ownership rights over the land. This paper maintains that the “bundle of rights” view of property is not the most appropriate for analysing situations of this kind. It shows that, from around 1900 onwards, sharecroppers’ rights became insecure, which gave rise to a series of dysfunctions that resulted in the contract no longer being optimal. It concludes that the removal of the inefficiencies arising from shared ownership was a sufficient reason to justify the agrarian reform that the Catalan Parliament sought to introduce in 1934.

Wine, in France, is a cultural product. However, the issue of wine consumption has been at the centre of a recurring social debate. We decided to focus our study on the effect of consumption practices on this social representation as well as the variations in position-taking in very different normative contexts. Results revealed two distinct social representations according to consumption practice. Moreover, Guttman effect in principal component analysis uncovered a unique phenomenon which showed that participants (consumer vs. non consumer) were inclined to act differently only in the case of polemical issues when they perceived the investigator as a consumer vs. non consumer. Indeed, in the case of hegemonic beliefs they were inclined to act in the same way and their answers were not influenced by the status of the investigator. Results are discussed around the question of the links between social representations and social identity.