A large literature examines how citizens in violent conflicts react to the conflict's events, particularly violent escalations. Nevertheless, the temporal nature of these attitudinal changes remains under-studied. We suggest that popular reactions to greater violence are typically immediate but brief, indicating short-term emotional responses to physical threats. Over the longer term, however, public opinion is more commonly shaped by non-violent events signaling the adversary's perceived intentions, reflecting slower but deeper belief-updating processes. We support this argument using dynamic analyses of comprehensive monthly data from Israel spanning two full decades (2001–20). Rather than violence levels, we find that long-term changes in Jewish attitudes on the Israeli–Palestinian conflict follow non-violent events implying Palestinian preferences, particularly failed negotiations and out-group leadership changes. Our findings underscore the importance of public opinion's temporal dynamics and show that non-violent events, which are often overlooked in the literature, play a prominent role in shaping long-term attitudes in conflictual contexts.