International conventions and domestic laws have been enacted to prevent, punish and eradicate violence against women worldwide. However, these progressive policy initiatives have faced opposition in contentious contexts where policy rivals have contested their creation and implementation. Existing scholarship focuses primarily on progressive networks that have led to policy advances, such as violence against women (VAW) policies, while emerging literature has noted their limited impact and implementation. However, there is scant attention paid to one major underlying cause of limited impact and problematic implementation: that there is sustained opposition to these policies by policy rivals that resist and undermine progressive policies. We identify opponents and entrenched opposition to VAW laws in Mexico and Nicaragua in the 1990s and 2010s. We also identify how these opponents leverage ties with the state and utilise ‘family discourse’, framing progressives as anti-family, as strategies and mechanisms for stunting and even reversing VAW laws.