2 results
Confidence in research findings depends on theory
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- Journal:
- Behavioral and Brain Sciences / Volume 47 / 2024
- Published online by Cambridge University Press:
- 05 February 2024, e41
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- Article
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Managing Media and Advertising Change with Integrated Marketing
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- Journal:
- Journal of Advertising Research / Volume 45 / Issue 4 / December 2005
- Published online by Cambridge University Press:
- 06 March 2006, pp. 356-361
- Print publication:
- December 2005
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- Article
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