EDITORIAL
Editorial: Can IMC Make Channels Come Alive?
-
- Published online by Cambridge University Press:
- 06 March 2006, p. 355
-
- Article
-
- You have access
- HTML
- Export citation
Research Article
Managing Media and Advertising Change with Integrated Marketing
-
- Published online by Cambridge University Press:
- 06 March 2006, pp. 356-361
-
- Article
- Export citation
Sequence Matters: A More Effective Way to Use Advertising and Publicity
-
- Published online by Cambridge University Press:
- 06 March 2006, pp. 362-372
-
- Article
- Export citation
An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes
-
- Published online by Cambridge University Press:
- 06 March 2006, pp. 373-381
-
- Article
- Export citation
Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
-
- Published online by Cambridge University Press:
- 06 March 2006, pp. 382-401
-
- Article
- Export citation
The Effects of Expert and Consumer Endorsements on Audience Response
-
- Published online by Cambridge University Press:
- 06 March 2006, pp. 402-412
-
- Article
- Export citation
Brand Equity Implications of Joint Branding Programs
-
- Published online by Cambridge University Press:
- 06 March 2006, pp. 413-425
-
- Article
- Export citation
Management Slant
-
- Published online by Cambridge University Press:
- 06 March 2006, pp. 427-428
-
- Article
- Export citation