Most cited
This page lists all time most cited articles for this title. Please use the publication date filters on the left if you would like to restrict this list to recently published content, for example to articles published in the last three years. The number of times each article was cited is displayed to the right of its title and can be clicked to access a list of all titles this article has been cited by.
- Cited by 34
Estimating an Advertisement's Impact on One's Consumption of a Brand
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- Published online by Cambridge University Press:
- 19 June 2003, pp. 106-113
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- Cited by 32
Sequence Matters: A More Effective Way to Use Advertising and Publicity
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- Published online by Cambridge University Press:
- 06 March 2006, pp. 362-372
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- Cited by 32
In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal
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- Published online by Cambridge University Press:
- 29 December 2005, pp. 171-186
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- Cited by 32
Radical Brand Evolution: A Case-Based Framework
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- 29 December 2005, pp. 201-210
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- Cited by 31
Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
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- 10 May 2004, pp. 143-159
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- Cited by 31
The Role of Brand Parity in Developing Loyal Customers
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- 29 December 2005, pp. 222-228
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- Cited by 31
Memory Without Recall, Exposure Without Perception
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- 19 June 2003, pp. 49-54
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- Cited by 30
Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
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- 12 October 2005, pp. 140-153
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- Cited by 28
Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising
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- 12 October 2005, pp. 60-72
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- Cited by 27
Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information
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- 12 May 2004, pp. 126-142
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- Cited by 26
Recognition, Recall, and Rating Scales
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- 19 June 2003, pp. 14-20
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- Cited by 25
A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
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- 29 December 2005, pp. 241-254
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- Cited by 25
The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
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- 29 December 2005, pp. 211-221
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- Cited by 24
Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset
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- 24 February 2006, pp. 290-293
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- Cited by 23
Brand Equity Implications of Joint Branding Programs
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- 06 March 2006, pp. 413-425
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- Cited by 22
Internet and Magazine Advertising: Integrated Partnerships or Not?
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- Published online by Cambridge University Press:
- 15 April 2005, pp. 317-326
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- Cited by 21
The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
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- 18 May 2004, pp. 165-169
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- Cited by 21
Editorial: IMC's Fuzzy Picture: Breakthrough or Breakdown?
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- 04 May 2004, pp. 1-2
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- Cited by 19
An Empirical Investigation of Advertising Wearin and Wearout
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- 19 June 2003, pp. 95-100
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- Cited by 19
Analysis of the Impact of Executional Factors on Advertising Performance
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- 19 June 2003, pp. 85-88
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