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The conscious roots of selfless, unconscious goals
Published online by Cambridge University Press: 29 April 2014
Abstract
We counter Huang & Bargh's (H&B's) metaphoric description of the unconscious, selfish goal on three points. First, we argue, unconscious goals are rooted in conscious choices related to well-being. Second, unconscious goal pursuit occurs through early-stage orienting mechanisms that promote individuals' well-being. Third, unconscious goals work selflessly, resulting in their own demise.
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- Copyright © Cambridge University Press 2014
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The conscious roots of selfless, unconscious goals
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