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8 - Institutional Memory and Meta-Analysis

from Part II - Selected Topics for Everyone

Published online by Cambridge University Press:  13 March 2020

Ron Kohavi ,
Diane Tang  and
Ya Xu
Ron Kohavi
Affiliation:
Microsoft
Diane Tang
Affiliation:
Google
Ya Xu
Affiliation:
LinkedIn
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Summary

Why you care: As your organization moves into the “Fly” maturity phase, institutional memory, which contains a history of all experiments and changes made, becomes increasingly important. It can be used to identify patterns that generalize across experiments, to foster a culture of experimentation, to improve future innovations, and more.

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Chapter
Information
Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
 , pp. 111 - 115
Publisher: Cambridge University Press
Print publication year: 2020

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