Book contents
- Frontmatter
- Contents
- Foreword
- Authors' biographies
- Introduction Public engagement in an evolving science policy landscape
- Part I What it helps to know beforehand
- Part II Policy-makers, the media and public interest organisations
- Part III What you can do and how to do it
- 15 Building relations with the various groups
- 16 Finding the right words: how to shine in radio and television interviews
- 17 Nanotechnology and the media: front page or no story?
- 18 The power of the podcast: the Naked Scientists' story
- 19 The social web in science communication
- 20 Dealing with dilemmas and societal expectations: a company's response
- 21 Science festivals
- 22 Things to see and do: how scientific images work
- 23 The Triple Helix: the undergraduate student-run face of science communication
- 24 Public understanding of research: the Open Research Laboratory at the Deutsches Museum
- 25 Imagine: a communication project putting life sciences in the spotlight
- Part IV And finally, evaluating and embedding science communication
- Index
- Plate section
- References
18 - The power of the podcast: the Naked Scientists' story
Published online by Cambridge University Press: 05 May 2013
- Frontmatter
- Contents
- Foreword
- Authors' biographies
- Introduction Public engagement in an evolving science policy landscape
- Part I What it helps to know beforehand
- Part II Policy-makers, the media and public interest organisations
- Part III What you can do and how to do it
- 15 Building relations with the various groups
- 16 Finding the right words: how to shine in radio and television interviews
- 17 Nanotechnology and the media: front page or no story?
- 18 The power of the podcast: the Naked Scientists' story
- 19 The social web in science communication
- 20 Dealing with dilemmas and societal expectations: a company's response
- 21 Science festivals
- 22 Things to see and do: how scientific images work
- 23 The Triple Helix: the undergraduate student-run face of science communication
- 24 Public understanding of research: the Open Research Laboratory at the Deutsches Museum
- 25 Imagine: a communication project putting life sciences in the spotlight
- Part IV And finally, evaluating and embedding science communication
- Index
- Plate section
- References
Summary
PODCAST – distribute (multimedia files) over the Internet for playback on a mobile device or a personal computer.
In 2010, the Naked Scientists project entered its tenth year of operations, celebrating in the process more than 14 million downloads of its programmes internationally. From humble beginnings on a small-scale commercial radio station it now ranks amongst the world's most downloaded science shows with a loyal following in almost every country. This transition occurred through a communication revolution that swept across the Internet in the early ‘noughties’: the podcast. By making available to all, on demand, content that would previously have been accessible only to a small number of people, the Naked Scientists used the true power of the web – the ability to scale at very low cost.
Rather than lecture the reader on the pros, cons and general power of podcasting, I have chosen to chart the route that the Naked Scientists venture has taken. Hopefully our experiences as we have grown from what began as a spare-bedroom-based weekend hobby for one, into a unique university-based international multimedia multi-million-audience enterprise with five staff, two interns (currently) and a PhD student will help to encourage others to communicate science in even more imaginative ways of their own. . .
- Type
- Chapter
- Information
- Successful Science CommunicationTelling It Like It Is, pp. 268 - 279Publisher: Cambridge University PressPrint publication year: 2011