Skip to main content Accessibility help
×
Hostname: page-component-586b7cd67f-dlnhk Total loading time: 0 Render date: 2024-12-05T02:06:14.163Z Has data issue: false hasContentIssue false

Chapter Twelve - Advertising and Publicity

Published online by Cambridge University Press:  02 June 2023

Get access

Summary

Early advertising in local newspapers

The importance and value of advertising and publicity to any business should not be underestimated; it is, however, particularly important to auctioneers and estate agents. Peacocks have enjoyed a continuous relationship with the local press in Bedford throughout the firm's history, especially with the Bedfordshire Times newspaper series. The first advertisement placed by Peacocks appeared in The Bedfordshire Times and Independent on 20 September 1901, regarding the aforementioned house to let in Whitbread Avenue. The following week, a house with: ‘8 bedrooms, bath h & c. first class servants’ offices, in the highest part of Bedford. Repainted and decorated throughout …’ was advertised to let at sixty pounds per annum. In the same paper the business also advertised a furnished thirteen bedroom mansion within three miles of Bedford aimed at, ‘HUNTING MEN & OTHERS’. The property has not been identified although it is possible that it was Howbury Hall, Renhold, as this property was later recorded in 1919 in Instruction Book 4 and the accommodation is strikingly similar.

On 13 December 1901, Peacocks advertised the intention to hold monthly sales of: ‘HORSES, HARNESS and VEHICLES, IMPLEMENTS, BICYCLES & c. Next Sale, SATURDAY, DEC 21, 1901, at Two o’clock sharp’, at Bedford Cattle Market. The advertisement of the 20 December 1901 listed the items for sale on the following day as:

CHESTNUT Cob, 8 years, 14 hands, the property of Messrs H and W Quenby Kempston; Chestnut yearling COLT by ‘Kendall’. Bay Yearling FILLY by ‘Janisary’ dam by a Derby Winner bred by Jas. E. Platt Esq., Howbury Hall. Bay COB, rising 3 years, 11 hands, quiet to ride and drive, the property of Bedford Tradesmen. Turnout comprising Bay PONY, new light Pony TRAP and set of Brown Harness. Bay MARE, 8 years, 15 hands, quiet to ride and drive; a 2 wheel Lorry, Pony Chaise, 2 Tradesmen's and Luggage Carts, and several sets of Harness, also a number of Pneumatic and Cushion Bicycles, nearly new.

A rival newspaper to The Bedfordshire Times and Independent was The Bedfordshire Standard, with offices at 61 High Street, Bedford. This paper, and others, was also regularly used by Peacocks to run adverts for auctions, for example, The Bedfordshire Standard was used on 3 July 1903 to advertise a sale to be held at the King William IV Inn, Kempston, on 10 July 1903.

Type
Chapter
Information
Pride of Peacocks
A Memoir of a Bedford Firm of Auctioneers, Estate Agents and Surveyors
, pp. 84 - 91
Publisher: Boydell & Brewer
Print publication year: 2014

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×