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16 - MultiMexicans in the Restaurant Industry

El Pollo Loco1 and Alsea

Published online by Cambridge University Press:  03 December 2018

By
Edgar Muñiz Ávila ,
Lucía Rodríguez-Aceves  and
José Manuel Saiz-Álvarez
Edited by
Alvaro Cuervo-Cazurra  and
Miguel A. Montoya
Alvaro Cuervo-Cazurra
Affiliation:
Northeastern University, Boston
Miguel A. Montoya
Affiliation:
Tecnologico de Monterrey, Guadalajara
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Chapter
Information
Mexican Multinationals
Building Multinationals in Emerging Markets
 , pp. 442 - 474
Publisher: Cambridge University Press
Print publication year: 2018

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References

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