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8 - Codes and conversations: The other Conduit Metaphor

Published online by Cambridge University Press:  06 December 2010

Philip Eubanks
Affiliation:
Northern Illinois University
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Summary

In Criticks hands, beware thou dost not come;

And take thy way where yet thou art not known,

If for thy Father askt, say, thou hadst none:

And for thy Mother, she alas is poor,

Which caus'd her thus to send thee out of door.

Anne Bradstreet, “The author to her book”

I argued in the previous chapter that we cannot make sense of the Conduit Metaphor unless we consider the metaphors that are closely related to it, most evidently Language Is Power. But that is only the beginning. We also need to ask: What stories license the Conduit Metaphor? And – just as important – what imaginative achievements would we sacrifice if we did not have the Conduit Metaphor?

The Conduit Metaphor has been denounced by scholars, in large part, because it has been associated with a story of writing and communication that certainly deserves to be criticized. It is a story of “good writing” in its narrowest conception: writing that flows in one direction only, from writer to readership, and is associated predominantly with values such as factual and grammatical correctness, precision, detachment, and objectivity. That narrow good-writer story ignores what makes many of us value most about writing: the possibility that writing can engage a reader – intellectually, emotionally, spiritually. In short, it is a story of impersonal skill rather than of rhetorical sensitivity.

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Metaphor and Writing
Figurative Thought in the Discourse of Written Communication
, pp. 170 - 193
Publisher: Cambridge University Press
Print publication year: 2010

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