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Appendix 2 - Brands Owned by the Leading Multinationals in 2005

Published online by Cambridge University Press:  10 December 2009

Teresa da Silva Lopes
Affiliation:
University of Oxford
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Summary

This Appendix provides a list of the leading multinationals in 2005, their country of origin, their main brands at that time, and the country of origin of those brands. It also shows the dates when those brands were added to the portfolio of the multinationals. These are either the dates when the brands were launched by the firms that still own them, the dates when they were acquired together with the firms that owned them, or when they were acquired independently from the firms that originally owned them.

Type
Chapter
Information
Global Brands
The Evolution of Multinationals in Alcoholic Beverages
, pp. 198 - 201
Publisher: Cambridge University Press
Print publication year: 2007

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