Book contents
- Frontmatter
- Contents
- Acknowledgements
- Introduction
- 1 Role
- 2 Performance Management
- 3 Territory and Market Knowledge
- 4 Joint Fieldwork
- 5 On-the-job Training
- 6 Managing Key Customers
- 7 Development of Weak or Underdeveloped Territories
- 8 Performance Counselling
- 9 Management of Vacant Territories
- 10 Induction of a New Medical Representative
- 11 Organising and Conducting Successful Meetings
- 12 Monitoring
- 13 Performance Appraisal
- 14 Managing People Productively
- 15 Interface with Marketing
- Postscript
- Appendices
12 - Monitoring
Published online by Cambridge University Press: 26 October 2011
- Frontmatter
- Contents
- Acknowledgements
- Introduction
- 1 Role
- 2 Performance Management
- 3 Territory and Market Knowledge
- 4 Joint Fieldwork
- 5 On-the-job Training
- 6 Managing Key Customers
- 7 Development of Weak or Underdeveloped Territories
- 8 Performance Counselling
- 9 Management of Vacant Territories
- 10 Induction of a New Medical Representative
- 11 Organising and Conducting Successful Meetings
- 12 Monitoring
- 13 Performance Appraisal
- 14 Managing People Productively
- 15 Interface with Marketing
- Postscript
- Appendices
Summary
Monitoring is an essential part of all professional jobs. It is a major tool to ensure desired results. For example, in the mining industry, one needs to monitor the activities or changes in the earth closely to predict possible disasters as well as to explore newer opportunities. During a war, continuous monitoring of strategy and its implementation helps an army to predict the enemy's course of action and plan a counter strategy. Continuous monitoring of atmospheric changes helps in forecasting the weather. In order to manage your team member's performance, you must also be able to measure their performance according to a particular standard.
What cannot be measured cannot be monitored.
That which cannot be monitored cannot be managed.
You know that in order to achieve sales targets, your team members must execute specific sales activities. While setting expectations, you have already ensured that your team members know what activities they are expected to carry out, and when. However, you also need to check if they are applying the knowledge and skills necessary to perform their jobs. Their performance needs to be evaluated and monitored.
However, managers often try to control the activities of their team members instead of monitoring them. Unnecessary control leads to dissatisfaction among the team members and they would start resisting. Monitoring, thus should be a positive activity. Instead of controlling your team members, your endeavour should be to monitor their activities in such a way that you appreciate the good work done by them.
- Type
- Chapter
- Information
- Essentials of Pharmaceutical Sales Management , pp. 161 - 169Publisher: Foundation BooksPrint publication year: 2007