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1 - Children and broadcasting in the 1990s

Published online by Cambridge University Press:  12 October 2009

Máire Messenger Davies
Affiliation:
Cardiff University
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Summary

It should be mixed and something for all ages.

Boy, 9, inner-London primary school

I don't like children's television but just for little children there should be only 1 hour of children's television after school. After 1 hour you should put lots of football on the TV for 5 hours. I think you should make a new channel called BBC sport and get the rights off Sky for Aston Villa Matches. Also please get the rights off Sky for the Goosebumps cartoon. And Shooting Stars there should be more of.Please get more football. Thanks [name signed].

Boy, 11, inner-city primary school, Cardiff

I like all your programmes. I like best of all cartoon network! I would like to see more programmes please – thank-you. I am very happy [little drawing of smiley face with hair bunches].

Girl, 7, name signed, rural village primary school, Co.Durham

It's too babyish. It's starting to get really terrible. They should make grownups channels for kids too. They should stop the programme with the bus going past where a girl is and the lollipop turns over. They should stop making rude channels after 9. They should make it 12 o'clock or something.

Boy, 11, inner-London primary school

According to Gerbner, Gross, Morgan and Signorielli (1994, p. 17), ‘Television is … the mainstream of the common symbolic environment into which our children are born and in which we all live out our lives.’ Because of this, they argue (1994, pp. 23–4) ‘television viewing both shapes and is a stable part of life styles and outlooks. It links the individual to a larger, if synthetic, world, a world of television's own making.’

Type
Chapter
Information
'Dear BBC'
Children, Television Storytelling and the Public Sphere
, pp. 21 - 48
Publisher: Cambridge University Press
Print publication year: 2001

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