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13 - The future of social strategy

Published online by Cambridge University Press:  05 June 2012

Bryan W. Husted
Affiliation:
York University, Toronto
David Bruce Allen
Affiliation:
University of Surrey, Guildford
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Summary

February 1, 2015. CNN Breaking News! Grameen Telemedicine IPO breaks all records.

The Grameen Group has just announced that it has raised a record US$100 billion in the initial public offering of its Grameen Telemedicine subsidiary. Grameen Telemedicine combines internet-based health services with recently developed revolutionary diagnostics, which permit the diagnosis of most common diseases in a matter of minutes through a simple analysis of urine, blood, and saliva. Medical doctors located in centers throughout South Asia analyze the results and provide diagnoses through internet to locations, remote and not-so-remote. Grameen Telemedicine has become the Wal-Mart of medicine, with whom it is expected to partner in order to provide healthcare services in most of the retail giant’s superstores.

Type
Chapter
Information
Corporate Social Strategy
Stakeholder Engagement and Competitive Advantage
, pp. 287 - 301
Publisher: Cambridge University Press
Print publication year: 2010

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