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from Part II - IP Social Justice in Major Intellectual Property Domains
Published online by Cambridge University Press: 04 January 2024
As early as 1996, when bearing multiple tattoos was less common among celebrities and athletes, a famous tattoo bearer filed an intellectual property lawsuit to protect against the commercially exploitative use of his tattoos by a third party. Dennis Rodman, “a well-known, extremely successful and hugely popular professional basketball player” in the National Basketball Association (NBA), sought to prevent T-shirt manufacturer Fanatix Apparel, Inc. from making and selling the “Dennis Rodman Tattoo T-Shirt.”2 The long-sleeved T-shirt bore replicas of 10 of Rodman’s tattoos in the same locations as the tattoos on his body.
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