Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-dh8gc Total loading time: 0 Render date: 2024-11-02T19:05:00.862Z Has data issue: false hasContentIssue false

Epilogue

Published online by Cambridge University Press:  02 December 2009

Ken Starkey
Affiliation:
University of Nottingham
Nick Tiratsoo
Affiliation:
University of Nottingham
Get access

Summary

There is a story to be found on the internet in various versions. Set in a South American country, it describes a boat arriving in the harbour of a tiny village. A US tourist disembarks and compliments a local fisherman on the quality of the fish he is selling. Then the tourist asks the fisherman how long it took him to catch them. ‘Not very long,’ the fisherman answers. The American spots a business opportunity. ‘Why don't you stay out longer, and then you can catch more?’ he asks. The fisherman explains that the size of the catch is perfectly adequate for his needs. It is enough to feed himself and his family. The American asks him what he does with the rest of his time. The fisherman answers that, once his needs are met, he spends his time sleeping late, playing with his children, taking a siesta with his wife. He spends his evenings in the village meeting with friends, playing his guitar, singing songs. He has a full life, he tells the tourist.

The tourist gets excited. ‘I have an MBA from Harvard Business School and I can help you. What you need to do is to start fishing longer every day. You should then sell the extra fish that you catch, and with the extra income you earn you can buy a bigger boat, and catch more fish.’ The fisherman asks, ‘And what then?’ The tourist warms to his theme with missionary zeal. ‘The larger boat will enable you to earn extra money.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2007

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

  • Epilogue
  • Ken Starkey, University of Nottingham, Nick Tiratsoo, University of Nottingham
  • Book: The Business School and the Bottom Line
  • Online publication: 02 December 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511619342.010
Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • Epilogue
  • Ken Starkey, University of Nottingham, Nick Tiratsoo, University of Nottingham
  • Book: The Business School and the Bottom Line
  • Online publication: 02 December 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511619342.010
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Epilogue
  • Ken Starkey, University of Nottingham, Nick Tiratsoo, University of Nottingham
  • Book: The Business School and the Bottom Line
  • Online publication: 02 December 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511619342.010
Available formats
×