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Challenges and Opportunities
from Part I - Polling in Context
Published online by Cambridge University Press: 29 February 2024
Polling has become very difficult. People do not respond, and pollsters use methods that are far removed from the random sampling tools that built the field. This chapter introduces the book by outlining the main challenges facing polling today, how conventional tools fail to fully meet these challenges and how a new paradigm and new methods can more directly take on the full spectrum of nonresponse bias given contemporary polling practices.
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