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Chapter 8 highlights the broader implications of this research for women seeking to enter positions characterized by masculine expectations and traditionally dominated by men. The gendered qualification gap applies not only to political leadership but to the many public institutions that underrepresent women. Women, in general, need better qualifications than men to succeed in business leadership, the legal field, STEM industries, higher education, and other institutions traditionally dominated by men. The gendered qualification gap creates steep entry barriers for women pursuing professions that typically underrepresent women. The result is that women are noticeably absent from public life.
What does it take for women to win political office? This book uncovers a gendered qualifications gap, showing that women need to be significantly more qualified than men to win elections. Applying insights from psychology and political science and drawing on experiments, public opinion data, and content analysis, Nichole M. Bauer presents new evidence of how voter biases and informational asymmetries combine to disadvantage female candidates. The book shows that voters conflate masculinity and political leadership, receive less information about the political experiences of female candidates, and hold female candidates to a higher qualifications standard. This higher standard is especially problematic for Republican female candidates. The demand for masculinity in political leaders means these women must “look like men” but also be better than men to win elections.
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