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topoi

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Chapter Three - Clichés as Argumentative Strategies
Stella Bullo, Manchester Metropolitan University, Derek Bousfield, Manchester Metropolitan University
Book:

Talking in Clichés

Published online:

27 October 2022

Print publication:

03 November 2022, pp 31-52
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Summary

This chapter explores the use of clichés as argumentative strategies in online reception of political news items. It conceptualises clichés as strategies that draw on conventionalised inferable premises that warrant conclusion and link the argument with a claim, also known as topoi. Drawing on online commentaries in response to the same item of Brexit news across The Guardian, the Daily Mail and BBC News, the chapter explains how clichés as topoi operate as strategies to legitimise a position and to other members of a perceived out-group thereby allowing participatory media users to construe ideational and interpersonal meanings in the argumentation process.