In Bangladesh, many secularists pursue their political goals through cultural activism. While committed to achieving a secular, progressive, and non-communal society, they often refrain from explicitly articulating their politics due to the sensitivity of their goals. Instead, cultural performances allow them to instantiate and embody a secular ethos with transformative potential, expressed through distinct cultural genres that become recognized as secular aesthetics. While activists consider culture to be a morally superior and ‘purer’ way to promote their political aims than party politics, which they perceive as ‘dirty’ and corrupt, cultural traditions are hardly neutral ground from which to enact secular aspirations. This article explores the ethical struggles that emerge from this position to illuminate what it means to act politically while trying to avoid politics, and why people might choose comparatively elusive forms of political engagement despite their strong commitment to a cause. Attending to less tangible forms of politics encourages us to rethink the role of political messages and visibility in social movements by highlighting the significant role, as well as contradictory implications, of aesthetics, embodiment, and gestures in political action. Conversely, the elusive politics of cultural activism underlines the need to go beyond analysing national discourses to understand the contested nature of secularism in Bangladesh.