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The chapter adds to the discussion from chapter two by analyzing the roles of leaders and their ability to unleash the power of public service. The theoretical foundation for the role of leaders as visionaries and architects is examined and is complemented by a discussion of relevant empirical research. The chapter then follows two general paths to enhancing pubic service motivation through leadership. First, leaders should clearly articulate mission and vision, strengthening employee mission valence and helping them to achieve their aspirations. Further, leaders should develop leadership styles that inspire followers. Leadership styles should be authentic, but leaders can also develop their personal capacities to embrace optimal leadership strategies. Incorporating the principles of servant leadership by putting followers first and developing charisma are discussed as ways to build means-ends awareness. Leadership styles should be based around effective communication – communication that acknowledges the worth and collective efficacy of followers.
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