This study examines some assumptions related to Late Bronze Age interaction between the Aegean world and central Mediterranean societies. It asserts that, contrary to what is often assumed, this relationship was extremely important and had considerable social consequences. It is argued that such an importance can be appreciated only by acknowledging that interaction is constituted by real-world social encounters. On the basis of this insight, the contextual evidence from the site of Roca in Apulia is analysed. It is proposed that archaeological remains here represent a series of public events—i.e. large feasts—possibly entailing the participation of people of different cultural backgrounds and in which a subtle strategy of representation of relative distance and closeness was adopted to promote interests within Roca's community. Such interests are interpreted with reference to the increasing connections between the eastern and western portions of the Mediterranean, substantiated in the circulation of metal and pottery models and types.
