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  • 4 - Aversive Racism and Implicit Bias

  • from Section I - What is Implicit Bias and (How) Can We Measure It?
  • Edited by Jon A. Krosnick, Stanford University, California, Tobias H. Stark, Utrecht University, The Netherlands, Amanda L. Scott, The Strategy Team, Columbus, Ohio
  • Book:
    The Cambridge Handbook of Implicit Bias and Racism
    Published online:
    21 December 2024
    Print publication:
    02 January 2025, pp 124-148

  • Summary

    This chapter reviews research on a contemporary form of prejudice – aversive racism – and considers the important role of implicit bias in the subtle expressions of discrimination associated with aversive racism. Aversive racism characterizes the racial attitudes of a substantial portion of well-intentioned people who genuinely endorse egalitarian values and believe that they are not prejudiced but at the same time possess automatically activated, often nonconscious, negative feelings and beliefs about members of another group. Our focus in this chapter is on the bias of White Americans toward Black Americans, but we also discuss relevant findings in other intergroup contexts. We emphasize the importance of considering, jointly, both explicit and implicit biases for understanding subtle, and potentially unintentional, expressions of discrimination. The chapter concludes by discussing how research on aversive racism and implicit bias has been mutually informative and suggests specific promising directions for future work.